{"product_id":"international-marketing-rakesh-mohan-joshi-9780198077022","title":"International Marketing","description":"\u003cem\u003eInternational Marketing 2e\u003c\/em\u003e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. \u003cp\u003e\u003c\/p\u003eWritten in lucid style, \u003cem\u003eInternational Marketing 2e\u003c\/em\u003e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rakesh Mohan Joshi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0198077025\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780198077022\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 816\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 7.20w x 1.40d","brand":"Rakesh Mohan Joshi","offers":[{"title":"Paperback","offer_id":44054666576127,"sku":"9780198077022","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c218e2d5-e3bd-4867-8720-0ad8a9d6e784.jpg?v=1685031278","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-rakesh-mohan-joshi-9780198077022","provider":"WR Book House","version":"1.0","type":"link"}