{"product_id":"international-marketing-sak-onkvisit-9781032583693","title":"International Marketing: Strategy and Theory","description":"\u003cp\u003eThis comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.\u003c\/p\u003e\u003cp\u003eFully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.\u003c\/p\u003e\u003cp\u003eDemonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing.\u003c\/p\u003e\u003cp\u003eOnline resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sak Onkvisit,Michael A. Merz,John J. Shaw\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 103258369X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032583693\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.19d","brand":"Sak Onkvisit","offers":[{"title":"Hardcover","offer_id":48999898153215,"sku":"9781032583693","price":420.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-sak-onkvisit-9781032583693","provider":"WR Book House","version":"1.0","type":"link"}