{"product_id":"international-marketing-svend-hollensen-9798474275802","title":"International Marketing: Principles and Practice: A management-oriented approach","description":"\u003cb\u003eInternational Marketing: Principles and Practice. A management-oriented approach \u003c\/b\u003e\u003cbr\u003eThis innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of international strategic and operative marketing, but also structures them using the international marketing management process in such a way that both students and practitioners get a comprehensive and holistic overview of how everything fits together. Consequently, this textbook sets a new benchmark for achievement in international marketing and strategic marketing management guides. \u003cp\u003e\u003c\/p\u003e'The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of global marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for international marketing students and young professionals everywhere.'\u003cbr\u003e\u003cb\u003eChristoph Schweizer, Managing Director, TraveKom GmbH\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e'A comprehensive introduction to the theory and practice of International Marketing in the 21st century, this exciting textbook provides excellent coverage of global marketing to a world of intertwined, high-speed, competitive marketplace.'\u003cbr\u003e\u003cb\u003ePhilip Kotler, S. C. Johnson \u0026amp; Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe authors\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eSvend Hollensen\u003c\/i\u003e is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarc Opresnik\u003c\/i\u003e is a Distinguished Professor of Marketing at the Technische Hochschule L?eck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Svend Hollensen, Marc Oliver Opresnik\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8474275806\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798474275802\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Svend Hollensen","offers":[{"title":"Paperback","offer_id":44059107918079,"sku":"9798474275802","price":26.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_abcd9ae7-9ef1-4107-9fb6-c6f2d6bc13f9.jpg?v=1685056271","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-marketing-svend-hollensen-9798474275802","provider":"WR Book House","version":"1.0","type":"link"}