{"product_id":"international-pharmaceutical-marketing-suresh-b-pradhan-9780899300092","title":"International Pharmaceutical Marketing.","description":"International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Suresh B. Pradhan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 089930009X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780899300092\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/1983\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Suresh B. Pradhan","offers":[{"title":"Hardcover","offer_id":48065232306431,"sku":"9780899300092","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5d13ecc5-1c73-4c7f-a8c9-d3ace45f33f8.jpg?v=1768673847","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-pharmaceutical-marketing-suresh-b-pradhan-9780899300092","provider":"WR Book House","version":"1.0","type":"link"}