{"product_id":"international-place-branding-yearbook-2010-f-go-9780230279544","title":"International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation","description":"The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e F. Go,R. Govers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230279546\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230279544\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.20w x 0.90d","brand":"F. Go","offers":[{"title":"Hardcover","offer_id":47420558115071,"sku":"9780230279544","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc51fdc3-6ee2-4113-a585-715123fa3023.jpg?v=1761526160","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-place-branding-yearbook-2010-f-go-9780230279544","provider":"WR Book House","version":"1.0","type":"link"}