{"product_id":"international-place-branding-yearbook-2011-frank-m-go-9780230279537","title":"International Place Branding Yearbook 2011: Managing Reputational Risk","description":"The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank M. Go,Robert Govers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230279538\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230279537\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 213\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.90d","brand":"Frank M. Go","offers":[{"title":"Hardcover","offer_id":47420558082303,"sku":"9780230279537","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf723012-d0f1-47da-92e1-20a93ae19e65.jpg?v=1761526160","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-place-branding-yearbook-2011-frank-m-go-9780230279537","provider":"WR Book House","version":"1.0","type":"link"}