{"product_id":"international-strategic-management-of-brands-carolina-sinning-9783658380496","title":"International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internat","description":"\u003cp\u003eThe research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolina Sinning\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658380497\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658380496\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer Gabler\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.56d","brand":"Carolina Sinning","offers":[{"title":"Paperback","offer_id":44076364235007,"sku":"9783658380496","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ea1f270-d014-4c99-97b1-17043348508d.jpg?v=1685464590","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-strategic-management-of-brands-carolina-sinning-9783658380496","provider":"WR Book House","version":"1.0","type":"link"}