{"product_id":"international-strategic-marketing-j-b-mccall-9780415314176","title":"International Strategic Marketing: A European Perspective","description":"\u003cp\u003eAs Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003emarketing information systems\u003c\/li\u003e \u003cli\u003emarketing research\u003c\/li\u003e \u003cli\u003eproduct development\u003c\/li\u003e \u003cli\u003epricing issues\u003c\/li\u003e \u003cli\u003einternational promotion\u003c\/li\u003e \u003cli\u003edistribution channels.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. \u003c\/p\u003e\u003cp\u003eVisit the Companion website at www.routledge.com\/textbooks\/0415314178\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. B. McCall,Marilyn Stone\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415314178\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415314176\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.68h x 6.86w x 0.54d","brand":"J. B. McCall","offers":[{"title":"Paperback","offer_id":48086586228991,"sku":"9780415314176","price":68.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e2ebe2ab-21e3-4768-b880-d5a5b47229e9.jpg?v=1769095536","url":"https:\/\/www.whiterainbookhouse.com\/products\/international-strategic-marketing-j-b-mccall-9780415314176","provider":"WR Book House","version":"1.0","type":"link"}