{"product_id":"internet-strategies-d-stroud-9780333698518","title":"Internet Strategies: A Corporate Guide to Exploiting the Internet","description":"The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Stroud\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333698517\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333698518\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.88d","brand":"D. Stroud","offers":[{"title":"Hardcover","offer_id":47421426925823,"sku":"9780333698518","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27466269-33cc-45c5-be13-2ed29b547bd6.jpg?v=1761526860","url":"https:\/\/www.whiterainbookhouse.com\/products\/internet-strategies-d-stroud-9780333698518","provider":"WR Book House","version":"1.0","type":"link"}