{"product_id":"interview-techniques-for-ux-practitioners-chauncey-wilson-9780124103931","title":"Interview Techniques for UX Practitioners: A User-Centered Design Method","description":"Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews. \u003cp\u003eThis book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before - readers learn how and when to ask the \"how\" and \"why\" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. \u003c\/p\u003e \u003cp\u003eBecause so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chauncey Wilson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0124103936\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780124103931\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Chauncey Wilson","offers":[{"title":"Paperback","offer_id":43946204889343,"sku":"9780124103931","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_100bcde1-4d77-4baa-9005-4816e1fbe3ee.jpg?v=1681512021","url":"https:\/\/www.whiterainbookhouse.com\/products\/interview-techniques-for-ux-practitioners-chauncey-wilson-9780124103931","provider":"WR Book House","version":"1.0","type":"link"}