{"product_id":"intoxicating-pleasures-lisa-sheryl-jacobson-9780520401099","title":"Intoxicating Pleasures: The Reinvention of Wine, Beer, and Whiskey After Prohibition Volume 83","description":"In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies--a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners--powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa Sheryl Jacobson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520401093\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520401099\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 398\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d","brand":"Lisa Sheryl Jacobson","offers":[{"title":"Hardcover","offer_id":46233281396991,"sku":"9780520401099","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b82aa8b9-6755-4b81-b3e4-c0526738830f.jpg?v=1728992579","url":"https:\/\/www.whiterainbookhouse.com\/products\/intoxicating-pleasures-lisa-sheryl-jacobson-9780520401099","provider":"WR Book House","version":"1.0","type":"link"}