{"product_id":"intrabranding-marc-h-rudov-9780974501772","title":"Intrabranding: The Keystone of Corporate Agility","description":"\u003cp\u003eBranding, or external corporate messaging, will fail unless your internal stakeholders know, accept, and adopt that messaging. The \u003cem\u003eonly\u003c\/em\u003e remedy is \u003cem\u003eintrabranding\u003c\/em\u003e: continuously selling and enforcing your corporate brand \u003cem\u003einside \u003c\/em\u003eyour enterprise. The enterprise is akin to an arch, one of the strongest structural elements; intrabranding is the keystone of that arch. This wedge-shaped keystone holds the arch's other stones in compression and in place, enabling them, as a unit, to bear massive weight. \u003cem\u003eNo \u003c\/em\u003eenterprise can succeed at branding without \u003cem\u003efirst\u003c\/em\u003e excelling at intrabranding, and this book teaches CEOs why and how to do so. Only the agile can win.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMarc Rudov, branding advisor to CEOs and author of \u003cem\u003eBrand Is Destiny: The Ultimate Bottom Line\u003c\/em\u003e and \u003cem\u003eBe Unique or Be Ignored: The CEO's Guide to Branding\u003c\/em\u003e, warns every chief exec: If you and your woke employees are more obsessed with social justice than attracting, retaining, and profitably serving paying customers, your company's agility and future are imperiled! \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc H. Rudov\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0974501778\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780974501772\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MHR Enterprises\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d","brand":"Marc H. Rudov","offers":[{"title":"Paperback","offer_id":44129856159999,"sku":"9780974501772","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a2e4b8d4-e773-4a81-b2ed-cdc32e40ca10.jpg?v=1687466183","url":"https:\/\/www.whiterainbookhouse.com\/products\/intrabranding-marc-h-rudov-9780974501772","provider":"WR Book House","version":"1.0","type":"link"}