{"product_id":"introducing-business-english-catherine-nickerson-9781138016279","title":"Introducing Business English","description":"\u003cp\u003e\u003cem\u003eIntroducing Business English\u003c\/em\u003e provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eCovering both spoken and written aspects of Business English, this book: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eexamines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;\u003c\/li\u003e \u003cli\u003ediscusses the latest research on each topic, and possible future directions;\u003c\/li\u003e \u003cli\u003efeatures tasks and practical examples, a section on course design, and further resources.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWritten by two leading researchers and teachers, \u003ci\u003eIntroducing Business English\u003c\/i\u003e is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Nickerson, Brigitte Planken\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138016276\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138016279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 0.60d\u003c\/p\u003e","brand":"Catherine Nickerson","offers":[{"title":"Hardcover","offer_id":43924175683839,"sku":"9781138016279","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d26b7479-84c7-4608-9fa6-d63235eb82b5.jpg?v=1681068915","url":"https:\/\/www.whiterainbookhouse.com\/products\/introducing-business-english-catherine-nickerson-9781138016279","provider":"WR Book House","version":"1.0","type":"link"}