{"product_id":"introducing-multimodality-carey-jewitt-9780415639262","title":"Introducing Multimodality","description":"\u003cp\u003eThis accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eformulating research questions\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ecollecting research materials\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eassessing and developing methods of transcription\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003econsidering the ethical dimensions of multimodal research.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eA self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, \u003ci\u003eIntroducing Multimodality \u003c\/i\u003eis an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com\/cw\/jewitt and the Routledge Language and Communication Portal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carey Jewitt, Jeff Bezemer, Kay O'Halloran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415639263\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415639262\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.50d\u003c\/p\u003e","brand":"Carey Jewitt","offers":[{"title":"Paperback","offer_id":43946604691711,"sku":"9780415639262","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_50658ea0-9e16-4e48-a68e-8a3e0df1a0f0.jpg?v=1681514088","url":"https:\/\/www.whiterainbookhouse.com\/products\/introducing-multimodality-carey-jewitt-9780415639262","provider":"WR Book House","version":"1.0","type":"link"}