{"product_id":"introducing-science-through-images-maria-e-gigante-9781611178746","title":"Introducing Science Through Images: Cases of Visual Popularization","description":"\u003cp\u003e\u003cb\u003eAn examination of how images can serve as communication tools to popularize science in the public eye\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in \u003ci\u003eIntroducing Science through Images, \u003c\/i\u003ethe value of imagery goes far beyond mere aesthetics--visual elements are powerful communication vehicles.\u003c\/p\u003e\u003cp\u003eThe images examined in this volume, drawn from a wide range of historical periods, serve an introductory function--that is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them \"portal\" images and explicates their utility in science communication, both to popularize and mystify science in the public eye. \u003c\/p\u003e\u003cp\u003eGigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria E. Gigante\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1611178746\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781611178746\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of South Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2019","brand":"Maria E. Gigante","offers":[{"title":"Hardcover","offer_id":48241379442943,"sku":"9781611178746","price":41.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_698c0b1d-0301-4344-8bf6-d691b71dbbe1.jpg?v=1772654148","url":"https:\/\/www.whiterainbookhouse.com\/products\/introducing-science-through-images-maria-e-gigante-9781611178746","provider":"WR Book House","version":"1.0","type":"link"}