{"product_id":"introduction-to-corporate-communication-charu-lata-singh-9781032149264","title":"Introduction to Corporate Communication: Case Studies from India","description":"\u003cp\u003eThis book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. \u003c\/p\u003e\u003cp\u003eUsing several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. \u003c\/p\u003e\u003cp\u003eLucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charu Lata Singh,Mona Gupta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032149264\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032149264\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge India\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Charu Lata Singh","offers":[{"title":"Paperback","offer_id":49096823111935,"sku":"9781032149264","price":62.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-corporate-communication-charu-lata-singh-9781032149264","provider":"WR Book House","version":"1.0","type":"link"}