{"product_id":"introduction-to-electronic-commerce-and-efraim-turban-9783319843155","title":"Introduction to Electronic Commerce and Social Commerce","description":"\u003cp\u003eThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.\u003c\/p\u003e\u003cp\u003eThe book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Efraim Turban, Judy Whiteside, David King\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 331984315X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319843155\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/18\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 435\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 0.94d","brand":"Efraim Turban","offers":[{"title":"Paperback","offer_id":44073600155903,"sku":"9783319843155","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ce65030-e155-4ac4-8e87-358791ef947e.jpg?v=1685448782","url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-electronic-commerce-and-efraim-turban-9783319843155","provider":"WR Book House","version":"1.0","type":"link"}