{"product_id":"introduction-to-google-analytics-todd-kelsey-9781484228289","title":"Introduction to Google Analytics: A Guide for Absolute Beginners","description":"Develop your digital\/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.\u003cbr\u003eWeb analytics is critical to online marketers as they seek to track return on investment and optimize their websites. \u003ci\u003eIntroduction to Google Analytics\u003c\/i\u003e covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.\u003cbr\u003e \u003cp\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand basic techniques to generate traffic for a blog or website\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReview the performance of a website or campaign\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSet up a Shopify account to track ROI\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate and maximize AdWords to track conversion\u003cbr\u003e\n\u003c\/li\u003eDiscover opportunities offered by Google, including the Google Individual Qualification\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003c\/p\u003eThose who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Todd Kelsey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1484228286\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781484228289\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 141\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.34d","brand":"Todd Kelsey","offers":[{"title":"Paperback","offer_id":44227769106687,"sku":"9781484228289","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_283bb336-1fab-4531-8052-b2fde7f47927.jpg?v=1692810496","url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-google-analytics-todd-kelsey-9781484228289","provider":"WR Book House","version":"1.0","type":"link"}