{"product_id":"introduction-to-graphic-arts-and-daniel-bouweraerts-9798823343367","title":"Introduction to Graphic Arts and Media Technologies","description":"\u003cp\u003e\u003cstrong\u003eIntroduction to Graphic Arts and Media Technologies\u003c\/strong\u003e provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor the second edition, all chapters have been revised, and the book includes new images throughout.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeaturing vibrant, full-color images and enlightening interviews with professionals in the industry, \u003cstrong\u003eIntroduction to Graphic Arts and Media Technologies\u003c\/strong\u003e is an ideal resource for courses and programs in the visual arts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Bouweraerts\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798823343367\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cognella Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.47d","brand":"Daniel Bouweraerts","offers":[{"title":"Paperback","offer_id":48089463554303,"sku":"9798823343367","price":158.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91411dc6-776f-4576-89cf-9c07544f6a59.jpg?v=1769110411","url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-graphic-arts-and-daniel-bouweraerts-9798823343367","provider":"WR Book House","version":"1.0","type":"link"}