{"product_id":"introduction-to-innovation-and-technology-ian-cooke-9780890068328","title":"Introduction to Innovation and Technology Transfer","description":"This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Cooke\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0890068321\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780890068328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artech House Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.42h x 6.37w x 0.74d","brand":"Ian Cooke","offers":[{"title":"Hardcover","offer_id":48449050247423,"sku":"9780890068328","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8f7d7bec-9b44-4c3b-b85f-ecaac8d4f21e.jpg?v=1777261735","url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-innovation-and-technology-ian-cooke-9780890068328","provider":"WR Book House","version":"1.0","type":"link"}