{"product_id":"introduction-to-sport-marketing-aaron-c-t-smith-9781138022966","title":"Introduction to Sport Marketing: Second edition","description":"\u003cp\u003e\u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.\u003c\/p\u003e\u003cp\u003eNow in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. \u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an essential textbook for any degree-level sport marketing course.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aaron C. T. Smith, Bob Stewart\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138022969\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138022966\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 324\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.90w x 0.70d","brand":"Aaron C. T. Smith","offers":[{"title":"Paperback","offer_id":43924176077055,"sku":"9781138022966","price":84.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d38c1db7-7b06-4e8d-87f5-4eb70c5ab9b1.jpg?v=1681068918","url":"https:\/\/www.whiterainbookhouse.com\/products\/introduction-to-sport-marketing-aaron-c-t-smith-9781138022966","provider":"WR Book House","version":"1.0","type":"link"}