{"product_id":"investor-relations-the-communication-robert-nagel-9783638736626","title":"Investor Relations - The communication to the target group. The emphasis of trust with the example of Sage plc","description":"Bachelor Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.00, Northumbria University, language: English, abstract: The area of the investor relations as well as the capital markets have changed dramatically in the recent years. It is now an independent department, which has to balance the regulation aspect with the needs and wants of the stakeholders. Therefore, this department is now much closer to the field of marketing. There are several instruments available for the investor relations to be able to communicate with the target group as well as the main stakeholders and also to achieve the aims of the IR.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Nagel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3638736628\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783638736626\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.15d","brand":"Robert Nagel","offers":[{"title":"Paperback","offer_id":44173199245567,"sku":"9783638736626","price":51.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f7dfd5c5-3794-4111-97ef-85df6cca7bfb.jpg?v=1689791534","url":"https:\/\/www.whiterainbookhouse.com\/products\/investor-relations-the-communication-robert-nagel-9783638736626","provider":"WR Book House","version":"1.0","type":"link"}