{"product_id":"involving-customers-in-new-service-bo-edvardsson-9781860946691","title":"Involving Customers in New Service Development","description":"This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bo Edvardsson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1860946690\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781860946691\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Imperial College Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 332\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.37w x 0.88d","brand":"Bo Edvardsson","offers":[{"title":"Hardcover","offer_id":48088931434751,"sku":"9781860946691","price":140.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a052a7f8-d78b-4ac0-810c-5c80312b4272.jpg?v=1769107343","url":"https:\/\/www.whiterainbookhouse.com\/products\/involving-customers-in-new-service-bo-edvardsson-9781860946691","provider":"WR Book House","version":"1.0","type":"link"}