{"product_id":"iphone-app-development-craig-hockenberry-9780596809775","title":"iPhone App Development: The Missing Manual","description":"\u003cp\u003eAnyone with programming experience can learn how to write an iPhone app. But if you want to build a great app, there's a lot more to it than simple coding: you also need to know how design and market your creation. This easy-to-follow guide walks you through the entire process, from sketching out your idea to promoting the finished product. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet to know the tools for developing your iPhone app \u003c\/li\u003e\n\u003cli\u003eDesign a great app before you start coding \u003c\/li\u003e\n\u003cli\u003eBuild a complex app with Xcode and Interface Builder \u003c\/li\u003e\n\u003cli\u003eDecide how to brand your app-then beta-test that brand in the real world \u003c\/li\u003e\n\u003cli\u003eLearn the inside scoop on how to get your app into the App Store \u003c\/li\u003e\n\u003cli\u003ePromote your product, track sales, and build a strong customer following \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Hockenberry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0596809778\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780596809775\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/08\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 7.04w x 0.73d","brand":"Craig Hockenberry","offers":[{"title":"Paperback","offer_id":44059394965759,"sku":"9780596809775","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4d34f401-3403-4827-b7e9-d33e8e666af1.jpg?v=1685057966","url":"https:\/\/www.whiterainbookhouse.com\/products\/iphone-app-development-craig-hockenberry-9780596809775","provider":"WR Book House","version":"1.0","type":"link"}