{"product_id":"irresistible-apps-chris-lewis-9781430264217","title":"Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-Based Communities","description":"\u003cp\u003eWhen you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? \u003cem\u003eIrresistible Apps \u003c\/em\u003eexplains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you'll also learn \u003cem\u003ewhy \u003c\/em\u003ethey work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Lewis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1430264217\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781430264217\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.44d","brand":"Chris Lewis","offers":[{"title":"Paperback","offer_id":48518411944191,"sku":"9781430264217","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c02c1728-8769-479d-b053-b66ec25daa9f.jpg?v=1778734421","url":"https:\/\/www.whiterainbookhouse.com\/products\/irresistible-apps-chris-lewis-9781430264217","provider":"WR Book House","version":"1.0","type":"link"}