{"product_id":"islamic-branding-and-marketing-paul-temporal-9780470825396","title":"Islamic Branding and Marketing","description":"\u003ci\u003eIslamic Branding and Marketing: Creating A Global Islamic Business\u003c\/i\u003e provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. \u003cp\u003eAs companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow is the global Muslim market structured?\u003c\/li\u003e \u003cli\u003eWhat opportunities are there in Islamic brand categories, including the digital world?\u003c\/li\u003e \u003cli\u003eWhat strategies should non-Muslim companies adopt in Muslim countries?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMore than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.\u003c\/p\u003e \u003cp\u003eWhether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, \u003ci\u003eIslamic Branding and Marketing\u003c\/i\u003e is an indispensable resource that will help build, improve and secure brand equity and value for your company.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Temporal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470825391\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470825396\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.50w x 1.20d","brand":"Paul Temporal","offers":[{"title":"Hardcover","offer_id":43919866462463,"sku":"9780470825396","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_78a33264-f2f8-46b4-a8b9-4d48479ffec6.jpg?v=1680812341","url":"https:\/\/www.whiterainbookhouse.com\/products\/islamic-branding-and-marketing-paul-temporal-9780470825396","provider":"WR Book House","version":"1.0","type":"link"}