{"product_id":"islamic-perspectives-on-marketing-and-bikramjit-rishi-9781466681392","title":"Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control","description":"In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bikramjit Rishi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 146668139X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466681392\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 412\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.94d","brand":"Bikramjit Rishi","offers":[{"title":"Hardcover","offer_id":47520455393535,"sku":"9781466681392","price":215.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c71a0a05-2b08-40f0-9052-cbe81de10c58.jpg?v=1762885385","url":"https:\/\/www.whiterainbookhouse.com\/products\/islamic-perspectives-on-marketing-and-bikramjit-rishi-9781466681392","provider":"WR Book House","version":"1.0","type":"link"}