{"product_id":"it-will-never-catch-on-sasa-pavlakovic-9798182468701","title":"It will never catch on: Two Centuries of Fearing the Future, and What That Teaches Us About AI","description":"\u003cp\u003e\u003cb\u003e\"It will never catch on.\"\u003c\/b\u003e They said it about the calculator, the telephone, the printing press, the personal computer, the internet - and they are saying it again now, about artificial intelligence.\u003c\/p\u003e\u003cp\u003eIn sixty short, surprising true stories, Sasa Pavlakovic traces two centuries of technology panic and finds the same pattern every time: serious, intelligent people are certain the new thing will take their jobs, kill their skills, or ruin their children - and they are almost always wrong. Bank tellers grew in number after the cash machine. Painting didn't die when the camera arrived; it became modern art. Kodak invented the digital camera, then buried it - and went bankrupt protecting the past.\u003c\/p\u003e\u003cp\u003eBut this is not a book about machines. \u003cb\u003eIt's about people.\u003c\/b\u003e Because in every story, the same kind of person comes out ahead - not the panicker, not the one who waits for the wave to pass, but the one who learns the tool.\u003c\/p\u003e\u003cp\u003eCalm, witty, and grounded in history, \u003ci\u003eIt Will Never Catch On\u003c\/i\u003e is the antidote to AI anxiety - and a simple playbook for thriving through whatever comes next.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sasa Pavlakovic\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798182468701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Sasa Pavlakovic","offers":[{"title":"Paperback","offer_id":49173859795199,"sku":"9798182468701","price":12.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/it-will-never-catch-on-sasa-pavlakovic-9798182468701","provider":"WR Book House","version":"1.0","type":"link"}