{"product_id":"its-all-about-the-numbers-rob-lorton-9798994945209","title":"It's All About the Numbers","description":"\u003cp\u003e\u003cstrong\u003eMichael Jordan didn't choose #23 because it was iconic - he made it iconic.\u003c\/strong\u003e Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be \"half as good,\" rounded up, and in doing so created a number that would define a generation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt's All About the Numbers\u003c\/strong\u003e explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, \u003cstrong\u003eIt's All About the Numbers\u003c\/strong\u003e shows how something as simple as a number can carry history, personality, and power.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Lorton\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994945209\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rob Lorton\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d","brand":"Rob Lorton","offers":[{"title":"Paperback","offer_id":48447347032319,"sku":"9798994945209","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58f5c813-4fbf-4cb4-9233-b04fee11b6ba.jpg?v=1777230495","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-all-about-the-numbers-rob-lorton-9798994945209","provider":"WR Book House","version":"1.0","type":"link"}