{"product_id":"its-not-just-pr-2e-w-timothy-coombs-9781118554005","title":"It's Not Just PR 2e P","description":"\u003cp\u003eIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector\u003c\/li\u003e \u003cli\u003eUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world\u003c\/li\u003e \u003cli\u003eCovers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles\u003c\/li\u003e \u003cli\u003eBalanced, well organized, and clearly written by two leading scholars\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Timothy Coombs, Sherry J. Holladay\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118554000\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118554005\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.40d","brand":"W. Timothy Coombs","offers":[{"title":"Paperback","offer_id":43924130922751,"sku":"9781118554005","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8f066303-168d-433e-aeb7-28a030677c6c.jpg?v=1681068659","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-not-just-pr-2e-w-timothy-coombs-9781118554005","provider":"WR Book House","version":"1.0","type":"link"}