{"product_id":"its-not-the-product-its-liam-cohen-9798243646116","title":"It's Not the Product, It's the Marketing: Winning Online With Irresistible Ads","description":"\u003cp\u003e\u003cb\u003eYour product isn't the problem, your marketing is!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost online businesses fail not because they built something bad... but because no one noticed.\u003cbr\u003eYou can have the most brilliant product, the most beautiful offer, the most cutting-edge service, but if your marketing sucks, none of it matters.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book will change the way you think about selling forever.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eIt's Not the Product, It's the Marketing\u003c\/i\u003e, bestselling author Liam Cohen pulls back the curtain on what actually drives clicks, conversions, and cash online in 2025, and it's not hype, luck, or a massive budget.\u003cbr\u003eIt's strategy. Psychology. Storytelling. And understanding how to engineer desire before your audience even knows they want what you're offering.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you've ever said: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\"I boosted a post but nothing happened...\"\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\"People click my ad, but they don't buy...\"\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\"My product is amazing, why aren't people buying it?\"\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThen this book is your wake-up call, and your roadmap.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You'll Learn Inside: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy mediocre products outsell brilliant ones, and how to flip that in your favor\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to write ad copy that people \u003ci\u003ecan't\u003c\/i\u003e ignore (even if you hate writing)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe secret to crafting a brand story that turns strangers into superfans\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to build magnetic landing pages that sell without sounding salesy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe psychology behind virality, and how to engineer it on demand\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow top marketers scale offers to six and seven figures without burnout\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe truth about why people really buy, and how to trigger it in seconds\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe full campaign system used by elite digital marketers to print predictable results\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eForget what the gurus told you. This is not about trends or tactics. It's about truth.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book isn't just about getting attention, it's about keeping it, converting it, and scaling it without the guesswork. You'll walk away with real frameworks, real copy structures, and real case studies that you can use \u003ci\u003eimmediately\u003c\/i\u003e to boost your results, no matter what you're selling.\u003c\/p\u003e\u003cp\u003eWhether you're a solo creator, freelancer, agency lead, ecom founder, or just getting started with your first side hustle, this book gives you the tools to market like the top 1%, even if you're starting with zero budget and no followers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWarning: \u003c\/b\u003e This book will ruin average marketing for you. Once you understand how great campaigns work, you'll see everything else differently. You'll recognize weak messaging from a mile away, and you'll never waste another dollar on ads that don't convert.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf your product deserves attention, this is the book that will finally get it.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Liam Cohen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798243646116\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 70\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.15d","brand":"Liam Cohen","offers":[{"title":"Paperback","offer_id":48460322242815,"sku":"9798243646116","price":10.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3a90fa8d-fffb-475c-8f1d-364457ea7d04.jpg?v=1777413990","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-not-the-product-its-liam-cohen-9798243646116","provider":"WR Book House","version":"1.0","type":"link"}