{"product_id":"its-not-what-you-say-michael-parker-9780399175435","title":"It's Not What You Say: How to Sell Your Message When It Matters Most","description":"No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with \u003cb\u003epassion\u003c\/b\u003e, \u003cb\u003epower\u003c\/b\u003e and \u003cb\u003epersuasion\u003c\/b\u003e--at the top of their game. \u003cp\u003e\u003c\/p\u003e Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of\u003cb\u003e \u003c\/b\u003e\u003ci\u003eIt's Not What You Say\u003c\/i\u003e will discover how to: \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e - Use the rule of three to win any audience over \u003cbr\u003e - Prepare so you can be yourself - but better \u003cbr\u003e - Embrace the unknown and conquer any fear \u003cp\u003e\u003c\/p\u003e Capturing a life time's work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a \u003cb\u003ecourageous, memorable, stand-out \u003c\/b\u003espeaker.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Parker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0399175431\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780399175435\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.90h x 5.00w x 0.50d","brand":"Michael Parker","offers":[{"title":"Paperback","offer_id":46311311671551,"sku":"9780399175435","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_80ee6c97-5c8f-40c6-9733-3a7c244ff49c.jpg?v=1730889152","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-not-what-you-say-michael-parker-9780399175435","provider":"WR Book House","version":"1.0","type":"link"}