{"product_id":"its-not-what-you-sell-roy-m-spence-9781591844471","title":"It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose","description":"\u003cb\u003e\"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money.\" -Jim Collins, author of \u003ci\u003eGood to Great\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003eOver the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.\u003c\/p\u003e\u003cp\u003eAs Spence writes, \"Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible.\" Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.\u003c\/p\u003e\u003cp\u003eThese insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy M. Spence\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591844479\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591844471\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.39h x 5.57w x 0.86d","brand":"Roy M. Spence","offers":[{"title":"Paperback","offer_id":46094164820223,"sku":"9781591844471","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38b70e1d-d7b9-4656-b88c-e3947072d6cb.jpg?v=1724843870","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-not-what-you-sell-roy-m-spence-9781591844471","provider":"WR Book House","version":"1.0","type":"link"}