{"product_id":"its-personal-andrea-eliscu-9781568295374","title":"It's Personal: The Art of Building Your Practice","description":"\u003cp\u003eWhat physicians once resisted--formal marketing and communication programs used to meet the needs of their patients\/customers--has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient\/customer service more important than ever before.\u003c\/p\u003e \u003cp\u003ePayment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead.\u003c\/p\u003e \u003cp\u003eThis book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrea Eliscu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1568295375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781568295374\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Medical Group Management Association\/Center f\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.66d","brand":"Andrea Eliscu","offers":[{"title":"Paperback","offer_id":47611778040063,"sku":"9781568295374","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_771df0bd-75af-4f5f-806c-51bc7e94ff74.jpg?v=1764516012","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-personal-andrea-eliscu-9781568295374","provider":"WR Book House","version":"1.0","type":"link"}