{"product_id":"its-still-your-song-jon-borrill-9798257872372","title":"It's Still Your Song: Book 3 What Are Your Options, Really? Refuse to narrow down before you've finished looking","description":"\u003cb\u003eBOOK 3 - What Are Your Options, Really?\u003c\/b\u003e \u003ci\u003eRefuse To Narrow Down Before You've Finished Looking\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eThis is a business book about thinking clearly in a world being transformed by AI. The title is a metaphor - but it's still your song that counts. \u003cp\u003e\u003c\/p\u003eSomething has changed. You know what you have. Now comes the question most people get wrong. \u003cp\u003e\u003c\/p\u003eMost people make decisions from a list of options they assembled too quickly, narrowed too soon, and never seriously questioned. They then wonder why the choices available to them feel so limited. The problem is rarely the decision. It is the options that were never properly considered. \u003cp\u003e\u003c\/p\u003eThis book is for those who suspect there are better paths available - if only they knew how to find them. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eWhat Are Your Options, Really?\u003c\/i\u003e, Jon Borrill draws on decades of consulting experience - helping organisations and individuals navigate complex decisions across multiple industries - to show how the quality of your decisions is determined long before you make them. \u003cp\u003e\u003c\/p\u003eThis is more than a decision making guide. It is a framework for generating better choices. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you'll discover: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eWhy most people narrow their options far too early\u003c\/li\u003e\n\u003cli\u003eHow to use both analytical and creative thinking to surface possibilities you'd otherwise miss\u003c\/li\u003e\n\u003cli\u003eWhy the best option is often the one you almost didn't consider\u003c\/li\u003e\n\u003cli\u003eHow AI can dramatically expand your option set - if you know how to use it\u003c\/li\u003e\n\u003cli\u003eHow to build a list of possibilities worth choosing from\u003c\/li\u003e\n\u003c\/ul\u003eAt its core, this book introduces a simple but powerful idea: \u003cp\u003e\u003c\/p\u003eBetter decisions begin with better options. The time to be rigorous is before you choose, not after. \u003cp\u003e\u003c\/p\u003eThe question is not which option to pick. The question is whether you have found all the options worth picking from. \u003cp\u003e\u003c\/p\u003eThis is Book 3 of the \u003ci\u003eIt's Still Your Song\u003c\/i\u003e series - a five-part framework designed to help you think clearly, decide well, and stay ahead in a world that keeps changing. \u003cp\u003e\u003c\/p\u003eBecause no matter how powerful the tools become, one thing hasn't changed: \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIt's still your song.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAlso in this series: \u003c\/b\u003e Book 1 - What Just Happened? - Making Sense of AI Without Losing Your Mind Book 2 - Who Are You, Professionally? - Know What You Have Before You Decide What To Do With It Book 4 - Making the Call - How To Evaluate, Commit and Back Yourself When It Matters Book 5 - Stay Ahead - How To Keep Moving When Everyone Else Has Stopped\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon Borrill\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798257872372\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 80\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Jon Borrill","offers":[{"title":"Paperback","offer_id":49172886814975,"sku":"9798257872372","price":6.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/its-still-your-song-jon-borrill-9798257872372","provider":"WR Book House","version":"1.0","type":"link"}