{"product_id":"its-the-customer-stupid-michael-a-aun-9780470907399","title":"It's the Customer, Stupid!","description":"Ruthlessly focus on what's convenient for customers, not what's convenient for you \u003cp\u003eNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.\u003c\/p\u003e \u003cp\u003eSpeaker and salesperson Michael Aun shares these secrets and many more in \u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet proven steps to REALLY put your customer at the center of what you do\u003c\/li\u003e \u003cli\u003eDistinguish your business from the competition by understanding the principle that good sales ARE good service\u003c\/li\u003e \u003cli\u003eAuthor received the Toastmasters \"World Championship of Public Speaking\" award and is also a full-time businessman practicing what he preaches daily\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael A. Aun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470907398\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470907399\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 6.40w x 1.02d","brand":"Michael A. Aun","offers":[{"title":"Hardcover","offer_id":44056177803519,"sku":"9780470907399","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6c050596-a469-4fa9-b987-04cf016ae335.jpg?v=1685039916","url":"https:\/\/www.whiterainbookhouse.com\/products\/its-the-customer-stupid-michael-a-aun-9780470907399","provider":"WR Book House","version":"1.0","type":"link"}