{"product_id":"jab-jab-jab-right-hook-gary-vaynerchuk-9780062273062","title":"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World","description":"\u003cp\u003e\u003cem\u003eNew York Times \u003c\/em\u003ebestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of \u003cem\u003eCrush It \u003c\/em\u003e and \u003cem\u003eThe Thank You Economy \u003c\/em\u003ewith a fresh spin, \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e is a blueprint to social media marketing strategies that really works. \u003c\/p\u003e\u003cp\u003eWhen managers and marketers outline their social media strategies, they plan for the \"right hook\"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.\u003c\/p\u003e\u003cp\u003eThanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Vaynerchuk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 006227306X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062273062\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.70w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal Prepub Alert\u003c\/i\u003e 05\/15\/2013 pg. 56\u003cbr\u003e\u003ci\u003eShelf Awareness\u003c\/i\u003e 11\/26\/2013\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2013 pg. 107\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 05\/15\/2013","brand":"Gary Vaynerchuk","offers":[{"title":"Hardcover","offer_id":44046948860159,"sku":"9780062273062","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_26421975-67f6-4cf0-bb33-61171f272401.jpg?v=1684987412","url":"https:\/\/www.whiterainbookhouse.com\/products\/jab-jab-jab-right-hook-gary-vaynerchuk-9780062273062","provider":"WR Book House","version":"1.0","type":"link"}