{"product_id":"jay-explains-it-jay-huling-9781794766983","title":"Jay Explains It","description":"In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' \"Scientific Advertising.\" Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic. If you follow their ignorance, your marketing will lose money just like theirs. Jay Huling dissects each chapter of \"Scientific Advertising\" and matches the important messages with your business and the markets who want to buy from you. The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement. When Jay Explains It, your bottom line will finally break loose.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Huling\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1794766987\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781794766983\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Jay Huling","offers":[{"title":"Paperback","offer_id":45980894265599,"sku":"9781794766983","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bfcc6ce1-0e1f-4237-8e4a-95edfdb94090.jpg?v=1722417086","url":"https:\/\/www.whiterainbookhouse.com\/products\/jay-explains-it-jay-huling-9781794766983","provider":"WR Book House","version":"1.0","type":"link"}