{"product_id":"jazz-sells-mark-laver-9781138018754","title":"Jazz Sells: Music, Marketing, and Meaning","description":"\u003cp\u003e\u003cem\u003eJazz Sells: Music, Marketing, and Meaning\u003c\/em\u003e examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Laver\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138018759\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138018754\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.76w x 0.71d","brand":"Mark Laver","offers":[{"title":"Hardcover","offer_id":48065352368383,"sku":"9781138018754","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b6bdf14-13ff-405c-bab9-43dfffd88dfd.jpg?v=1768674632","url":"https:\/\/www.whiterainbookhouse.com\/products\/jazz-sells-mark-laver-9781138018754","provider":"WR Book House","version":"1.0","type":"link"}