{"product_id":"jimmy-buffett-brand-genius-scott-landes-9781968668228","title":"Jimmy Buffett Brand Genius: How Jimmy Buffett Built a Global Brand by Inspiring Others","description":"\u003cp\u003e\u003cstrong\u003eHow did a laid-back singer with a guitar turn a song into one of the most powerful lifestyle brands in the world?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, Jimmy Buffett gave millions of fans more than music, books, and plays. He gave them permission to slow down, laugh louder, have a positive outlook on life \u0026amp; people, and to chase their own adventures. What began as songs about paradise became something far bigger: a community, a new genre of music and a lifestyle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eJimmy Buffett: Brand Genius\u003c\/em\u003e, Scott Landes reveals the heart and strategy behind one of the most successful authentic brands in modern history. Buffett did it without letting it become a job or losing the smile and twinkle in his eyes that made people fall in love with his music and lifestyle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough case studies, business analysis, and vivid storytelling, this book reveals how Buffett transformed his lifestyle into an empire without losing authenticity: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTurned storytelling into scalable brand power, before storytelling was the rage\u003c\/li\u003e\n\u003cli\u003eCreated a fiercely loyal community of fans and customers\u003c\/li\u003e\n\u003cli\u003eCultivated a flywheel of music, media, merchandise, and hospitality\u003c\/li\u003e\n\u003cli\u003eProved authenticity outlasts trends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor fans, it's a deeper look at the magic behind the \"Margaritaville\" brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor entrepreneurs and marketers, it's a blueprint for building a brand that lasts\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat looks effortless was anything but accidental.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Landes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1968668225\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781968668228\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Alciati, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 420\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Scott Landes","offers":[{"title":"Hardcover","offer_id":49002022502655,"sku":"9781968668228","price":59.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/jimmy-buffett-brand-genius-scott-landes-9781968668228","provider":"WR Book House","version":"1.0","type":"link"}