{"product_id":"join-the-conversation-joseph-jaffe-9780470137321","title":"Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership","description":"With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In \u003ci\u003eJoin the Conversation, \u003c\/i\u003e Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph Jaffe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470137320\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470137321\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.04w x 1.07d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2008 pg. 117","brand":"Joseph Jaffe","offers":[{"title":"Hardcover","offer_id":44056164368639,"sku":"9780470137321","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a5cd3787-f3d5-4222-8a95-5e0bb5e52492.jpg?v=1685039860","url":"https:\/\/www.whiterainbookhouse.com\/products\/join-the-conversation-joseph-jaffe-9780470137321","provider":"WR Book House","version":"1.0","type":"link"}