{"product_id":"julie-glassberg-julie-glassberg-9783907236949","title":"Julie Glassberg: Dekotora","description":"\u003cp\u003e\u003cb\u003eA photographic record of a flamboyant Japanese subculture in decline\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Japanese subculture Dekotora, characterized by extravagantly decorated trucks and commercial vehicles--often featuring paintwork, neon lights and chrome accents--first caught on in the late 1960s as a form of mobile advertising: a truck carrying fish from Hokkaido, for example, would sport a traditional painting showing its cargo and origins. Today, due to regulations prohibiting this form of decoration because of the disrepute of the Dekotora scene, these trucks are used only by a few small businesses.\u003cbr\u003eIn this photobook, French photographer Julie Glassberg documents this diminishing scene. Her photographs are contextualized by a lengthy, illuminating conversation with Japanese pop culture expert Kyoichi Tsuzuki. Through its considered interplay of image and text, the book asserts Dekotora's cultural significance: Beyond its flashy exterior, Dekotora mirrors a penchant for elaborate decoration that is deeply ingrained in Japan's suburban and rural communities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julie Glassberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3907236947\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783907236949\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Patrick Frey Edition\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Julie Glassberg","offers":[{"title":"Hardcover","offer_id":49148524855551,"sku":"9783907236949","price":70.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/julie-glassberg-julie-glassberg-9783907236949","provider":"WR Book House","version":"1.0","type":"link"}