{"product_id":"k-pop-inc-eunseok-park-9798265139894","title":"K-POP Inc.: Music, Markets, and Soft Power: Structure and Strategies of the K-POP Industry. Generational Evolution of K-POP. The Power of Fandom. K-PO","description":"\u003cp\u003e\u003cb\u003eK-POP INC.\u003cbr\u003e: Power, Industry, and the Global Fandom Economy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhat makes K-POP more than music?\u003cbr\u003eWhy has it conquered global charts, filled stadiums from Seoul to Los Angeles, and reshaped how we think about culture and power?\u003c\/p\u003e\u003cp\u003eThis groundbreaking book reveals the story of K-POP not just as entertainment, but as a \u003cb\u003ebusiness model, cultural force, and global phenomenon\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eFrom the carefully engineered idol training systems of SM and JYP, to HYBE's revolutionary fan platform Weverse, to BLACKPINK's Coachella stage and BTS's historic United Nations speech - K-POP has rewritten the rules of global pop culture.\u003c\/p\u003e\u003cp\u003eInside this book, you'll discover: \u003cbr\u003e✅ \u003cb\u003eThe Business of Idols\u003c\/b\u003e - How the \"Big Four\" agencies (SM, YG, JYP, HYBE) built billion-dollar entertainment empires.\u003cbr\u003e✅ \u003cb\u003eGenerations of K-POP\u003c\/b\u003e - From H.O.T. and TVXQ to BTS, BLACKPINK, and NewJeans, learn how each wave transformed the industry.\u003cbr\u003e✅ \u003cb\u003eFandom as an Economy\u003c\/b\u003e - How ARMYs, BLINKs, and other fandoms turned passion into power, driving sales, streaming, and even social activism.\u003cbr\u003e✅ \u003cb\u003eK-POP as Soft Power\u003c\/b\u003e - Why governments, global brands, and cultural institutions now see K-POP as a strategic tool.\u003cbr\u003e✅ \u003cb\u003eThe Future of K-POP\u003c\/b\u003e - AI idols, the Metaverse, and global collaborations that will shape the next decade.\u003c\/p\u003e\u003cp\u003eBlending cultural analysis, business insights, and real-world case studies, \u003ci\u003eK-POP Capital\u003c\/i\u003e goes beyond the music to explain \u003cb\u003ehow a small country's pop industry became one of the world's most influential cultural exports\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eWhether you're a K-POP fan, a student of business or international relations, or simply curious about how culture becomes global power - this book will change how you see the phenomenon that has redefined popular music.\u003c\/p\u003e\u003cp\u003e✨ \u003ci\u003eK-POP is not just music. It is strategy, economy, and soft power.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eunseok Park\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798265139894\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.40d","brand":"Eunseok Park","offers":[{"title":"Paperback","offer_id":48852631617791,"sku":"9798265139894","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/k-pop-inc-eunseok-park-9798265139894","provider":"WR Book House","version":"1.0","type":"link"}