{"product_id":"kawaii-engineering-michiko-ohkura-9789811379666","title":"Kawaii Engineering: Measurements, Evaluations, and Applications of Attractiveness","description":"Part I. Introduction.- Chapter 1. Kawaii Engineering.- Part II. Systematic study on kawaii engineering.- Chapter 2. Systematic Measurement and Evaluations for Kawaii Products.- Chapter 3. Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations - Focusing on Kawaii -.- Chapter4. Kawaiiness in Motion.- Chapter 5. Measurement and Evaluations of Kawaii Products by Biological Signals.- Chapter 6. Measurements and Evaluations of Kawaii Products by Eye Tracking.- Chapter 7. Meaning of \"Kawaii\" from a Psychological Perspective.- Part III. Applications of kawaii engineering.- Chapter 8. Kawaii spoons for senior citizens.- Chapter 9. Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG.- Chapter 10. Evaluation of Key Emotional Value for Saudi Women.- Chapter 11. Model of Kawaii Spoon Evaluations by Thai and Japanese.- Chapter 12. Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese.- Chapter 13. Kawaii Perception of Artifacts Between Chinese and Japanese Cultures.- Chapter 14. How \"Kawaii\" Became the Key Concept of Our Tiny Electric Car.- Part IV. Epilogue.- Chapter 15. Editor's Summary.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michiko Ohkura\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811379661\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811379666\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Michiko Ohkura","offers":[{"title":"Paperback","offer_id":45897071821055,"sku":"9789811379666","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c67b12d-5bd0-473c-a98e-e6bfa2187a4b.jpg?v=1721373082","url":"https:\/\/www.whiterainbookhouse.com\/products\/kawaii-engineering-michiko-ohkura-9789811379666","provider":"WR Book House","version":"1.0","type":"link"}