{"product_id":"kellogg-on-advertising-and-media-bobby-j-calder-9780470119860","title":"Kellogg on Advertising and Media","description":"In \u003ci\u003eKellogg on Advertising and Media\u003c\/i\u003e, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bobby J. Calder\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470119861\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470119860\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.33w x 1.06d","brand":"Bobby J. Calder","offers":[{"title":"Hardcover","offer_id":46292886880511,"sku":"9780470119860","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_283f95af-dbec-4166-95c1-be96385e997e.jpg?v=1730210459","url":"https:\/\/www.whiterainbookhouse.com\/products\/kellogg-on-advertising-and-media-bobby-j-calder-9780470119860","provider":"WR Book House","version":"1.0","type":"link"}