{"product_id":"kellogg-on-branding-alice-m-tybout-9780471690160","title":"Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management","description":"The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: \u003cul\u003e \u003cli\u003eThe latest thinking on key branding concepts, including brand positioning and design\u003c\/li\u003e \u003cli\u003eStrategies for launching new brands, leveraging existing brands, and managing a brand portfolio\u003c\/li\u003e \u003cli\u003eTechniques for building a brand-centered organization\u003c\/li\u003e \u003cli\u003eInsights from senior managers who have fought branding battles and won\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alice M. Tybout\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471690163\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471690160\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.40w x 1.30d","brand":"Alice M. Tybout","offers":[{"title":"Hardcover","offer_id":43988162838783,"sku":"9780471690160","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c02b512f-9adc-495c-9a9b-48daefb8dfca.jpg?v=1683292981","url":"https:\/\/www.whiterainbookhouse.com\/products\/kellogg-on-branding-alice-m-tybout-9780471690160","provider":"WR Book House","version":"1.0","type":"link"}