{"product_id":"key-account-management-diana-woodburn-9780470974155","title":"Key Account Management: The Definitive Guide","description":"\"This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager\"--\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diana Woodburn,Malcolm McDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047097415X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470974155\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.40w x 0.90d","brand":"Diana Woodburn","offers":[{"title":"Paperback","offer_id":47421829382399,"sku":"9780470974155","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef8f133f-8e48-46b6-9a84-7eee7dd77b51.jpg?v=1761527224","url":"https:\/\/www.whiterainbookhouse.com\/products\/key-account-management-diana-woodburn-9780470974155","provider":"WR Book House","version":"1.0","type":"link"}