{"product_id":"kicksology-brian-metzler-9781937715915","title":"Kicksology: The Hype, Science, Culture \u0026 Cool of Running Shoes: The Hype, Science, Culture \u0026 Cool of Running Shoes","description":"Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion dollar running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. \u003ci\u003eKicksology\u003c\/i\u003e follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled. \u003cbr\u003e\u003cbr\u003eA dedicated shoe nerd and running junkie, Metzler shares his love of great shoes in this fascinating look at the intersections of shoe culture and history, science and storytelling, intel from the innovators with on-the-ground insight from top runners. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eKicksology\u003c\/i\u003e is filled with information as entertaining as it is surprising, tapping into the passion runners have for their kicks and feeding their curiosity about what makes a great shoe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Metzler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1937715914\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781937715915\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VeloPress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Brian Metzler","offers":[{"title":"Paperback","offer_id":48154292322559,"sku":"9781937715915","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_301950e1-36cf-4c5a-ab97-895f4cdf0378.jpg?v=1770789183","url":"https:\/\/www.whiterainbookhouse.com\/products\/kicksology-brian-metzler-9781937715915","provider":"WR Book House","version":"1.0","type":"link"}