{"product_id":"know-what-you-dont-know-bart-e-caylor-9798989763986","title":"Know What You Don't Know: What Every Higher Ed Leader Needs to Understand About Marketing","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Bart Caylor's 'Know What You Don't Know' is a call to leaders to stop outsourcing judgement and start leading with curiosity, discipline, and moral clarity\" Jamie Caridi, Interim President, Bethany College (West Virginia) \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eBart Caylor's \"Know What You Don't Know\" is an indispensable guide for presidents and senior marketing leaders in higher education. Caylor pinpoints the real challenge: a lack of marketing literacy at the top, which can lead to costly missteps and missed opportunities.\" David Hoag, President, Council for Christian Colleges and Universities\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE ESSENTIAL GUIDE EVERY HIGHER ED LEADER NEEDS TO MAKE GREAT MARKETING DECISIONS\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAsk Better Questions\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAvoid Costly Mistakes\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLead With Confidence\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday's higher education landscape is louder, faster, and more complex than ever before. But you don't need to become a marketing expert to lead your team with confidence. You just need to know enough to ask the right questions. \u003cstrong\u003eThis guide helps presidents, cabinet members, and advancement leaders build the literacy needed to evaluate marketing strategies, challenge assumptions, and make decisions that move today's students from interest to enrollment. \u003c\/strong\u003eBased on real-world insight, decades of experience and tactical clarity, this book is your field guide to leading through change and connecting with today's students. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bart E. Caylor\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798989763986\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Higher Ed Marketer Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.81d","brand":"Bart E. Caylor","offers":[{"title":"Hardcover","offer_id":48242116722943,"sku":"9798989763986","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_61b94033-d0a4-4635-8c19-8ffc74a2237d.jpg?v=1772657629","url":"https:\/\/www.whiterainbookhouse.com\/products\/know-what-you-dont-know-bart-e-caylor-9798989763986","provider":"WR Book House","version":"1.0","type":"link"}