{"product_id":"knowledge-based-marketing-ian-chaston-9781412900034","title":"Knowledge-Based Marketing: The 21st Century Competitive Edge","description":"Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ian Chaston\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412900034\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412900034\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.52h x 6.76w x 0.64d","brand":"Ian Chaston","offers":[{"title":"Paperback","offer_id":48065549107455,"sku":"9781412900034","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_893bdd4e-6e1b-48c7-a731-993002516a47.jpg?v=1768675698","url":"https:\/\/www.whiterainbookhouse.com\/products\/knowledge-based-marketing-ian-chaston-9781412900034","provider":"WR Book House","version":"1.0","type":"link"}